Ehap Lil, Growth and Revenue Consultant

10 years across marketing, pricing and operations

I didn’t start in advertising
I started in operations, sales, pricing and distribution
then moved into Marketing, Growth and Data
That’s why I see growth as one complete Revenue system, not separate campaigns

The start that mattered most

My career started in 2016 inside a food manufacturing company

I came into marketing from inside the factory, not from advertising, so I see marketing as a business decision, not a campaign

I joined while the company was still building its place in the market. My work wasn’t in advertising or marketing, I was close to production, operations, pricing, distribution, inventory, the supply chain, imports and exports

That’s where I learned firsthand that sales aren’t driven by advertising alone, but by every decision made before the customer ever sees the product

Those years didn’t teach me how to sell more, they taught me why companies sell, and why they stop selling

Professional background

Moving into marketing

I learned marketing from operations experience, not from advertising

When I started doing marketing for my own business, I didn’t treat ad campaigns as the starting point, I saw them as the last step in a long chain of decisions

I knew how a product’s price is calculated, how operations affect profit, and why some plans fail before they even start, even when the ads are good and people like them

So my marketing decisions were different. They weren’t built on more traffic or a better click rate, but on understanding the link between marketing and profit, and between growth and what the company can really handle

My career

2016 to 2019

Assistant to the CEO

Ice Food (Jersey Ice Cream)

I worked on operations and commercial expansion, from launching new products and developing pricing and distribution to market analysis and supporting management decisions with real market data

2019 to 2022

Founder

Lil.coffee

I built an ecommerce coffee brand from scratch, and set up its customer acquisition, marketing and operations, while managing sales and the core growth economics

2022 to today

Growth and Revenue Consultant

Independent

I work with companies and brands in Saudi Arabia, the UAE and Egypt to build and improve their growth and revenue systems, from acquisition and advertising to analytics, conversion and retention
10+ clients · $3M+ in managed budgets · $60M+ in revenue generated by my clients

October 2023 to today

Digital Marketing Specialist

Systems and Software World

I helped build the company's growth system from the ground up, from market analysis and clear recommendations to marketing strategy and customer acquisition campaigns. I started with an unused customer database, cleaned it, segmented it and targeted it until it became a real revenue source, then connected marketing to sales and analytics so every decision runs on numbers

2023

Growth Consultant

Ice Food (Jersey Ice Cream)

I came back to work with the brand on the commercial growth side, and took part in developing products and pricing and rebuilding growth channels and strategies based on customer behavior and market performance

How I work today: I don't sell campaigns, I build a system you can repeat

Today I work with companies that want growth they can explain and repeat, not just good numbers in an ad report

I connect data to business decisions, and I always look for the question that comes before the solution: Why do sales swing? Where is the budget being lost? Which channel deserves the investment? And which decision will have the biggest impact on revenue?

My goal is for marketing to become part of how the whole business runs, not a separate function, so growth comes from the right decisions and not from one successful campaign whose impact ends when its budget does

If you want to know in numbers where your growth stops, look through the services and choose the right starting point for your situation

Start with a Growth Diagnosis