Blog
Analysis from the market and lessons learned from real projects
11/01/2026
Media Buying Beyond Google, Meta and TikTok: Where Else to Buy Ads
A media buying guide outside the big platforms: newsletters, niche sites,...
10/29/2026
Ad costs: how to calculate ROAS and the maximum cost per order and customer
A practical guide to paid ad costs: how to calculate ROAS,...
10/28/2026
Pricing and Unit Economics: A Practical Guide for Stores, Services and SaaS
How to price a product or service, with real examples from...
09/21/2026
Collections, sales and financing are not separate islands
A company tried to save a 2% payment fee and lost...
07/08/2026
When should a startup hire a new employee?
A busy team doesn't always need a new hire, here is...
07/08/2026
Are companies starting to replace jobs with tools?
Before opening a new role, more companies now ask if a...